Pride Pack’s new 5-ply corrugated plant in Medchal

S Janardhan Reddy of Pride Pack. Photo PSA

Collect and recycle your own packagingCircular economy thinking at the heart of Lush packaging design

A brand that's ploughing massive amounts of company resource into sustainable packaging principles, and producing spectacularly manufacture-changing results, is Lush. It is a large name in pioneering ethical manufacturing processes and has a global retail customer fan base that'due south expanding as new stores open around the world selling ethically conceived, handmade personal care products and cosmetics.

A bring-back scheme returns used containers to Lush to be devolumized in-house (left hand) and the fries (or flakes) are converted to the source resin (right manus) for new pots and bottles

I believe success comes with the responsibility to deal with the impact of increased consumption and I'one thousand impressed that Lush has fabricated a pact with itself – and crucially with customers – to do only that. It opened a new manufactory in Poole this year with a recycling facility to produce a better quality of recyclate able to go straight into its closed loop manufacturing process. Recycled polypropylene and other plastics are moulded back into pots and bottles which Lush then uses for new products.

The button to get an contained recycler came from two directions explains the senior buyer at Lush, Gabbi Loedolff, "Our drive to be wholly responsible for mitigating our environmental touch and an inability to find external partners that could run across our needs." The challenge she told me was to detect equipment that was scalable in line with the processing chapters needs of a few 100 tonnes a year, comparably small and very specific. "We also needed to bring the teams that would be working on the twenty-four hours to day running of it into the vision we have, to ensure people felt a office of it and saw the value it added across pure functionality," added Loedolff.

Refreshingly, profit motives are completely absent-minded from concern decision-making –  almost incomprehensible for most other business enterprises. "Our impact on the environment is a core conventionalities and something we do merely because it is the correct affair to do and cypher more than. Nosotros are doing this every bit an additional activity every bit opposed to our sole action; we are also using the finished materials ourselves, and then we are less dependent on external factors. "The platonic is to keep reusing any resource and getting as much value equally possible from every 'waste matter' material. Circular economies give a degree of traceability on the origin of materials that are ofttimes otherwise completely untraceable."

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